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The consequences of showrooming behaviour on customer satisfaction and loyalty.

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Bibliographic Details
Title: The consequences of showrooming behaviour on customer satisfaction and loyalty.
Authors: Carvalho de Mesquita, Jose Marcos1 (AUTHOR) jose.mesquita@fumec.br, Shin, Hyunju2 (AUTHOR) hshin13@kennesaw.edu, Longuinho, João Paulo1 (AUTHOR) joaopaulolonguinho@feol.com.br, Moura, Luiz Rodrigo Cunha1,3 (AUTHOR) luiz.rodrigo@fumec.br
Source: International Journal of Retail & Distribution Management. 2024, Vol. 52 Issue 12, p1125-1141. 17p.
Database: Business Source Ultimate
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