APA (7th ed.) Citation

Vargas, V. C., Vieira, V. A., Moura, L. R. C., & Filho, C. G. (2025). The use of offline and online paid media, earned social media, and organic search in explaining supermarket's performance: A cyclical Echoverse model. Journal of Marketing Theory & Practice, 33(1), 78. https://doi.org/10.1080/10696679.2023.2273560

Chicago Style (17th ed.) Citation

Vargas, Vinicius Castilho, Valter Afonso Vieira, Luiz Rodrigo Cunha Moura, and Cid Gonçalves Filho. "The Use of Offline and Online Paid Media, Earned Social Media, and Organic Search in Explaining Supermarket's Performance: A Cyclical Echoverse Model." Journal of Marketing Theory & Practice 33, no. 1 (2025): 78. https://doi.org/10.1080/10696679.2023.2273560.

MLA (9th ed.) Citation

Vargas, Vinicius Castilho, et al. "The Use of Offline and Online Paid Media, Earned Social Media, and Organic Search in Explaining Supermarket's Performance: A Cyclical Echoverse Model." Journal of Marketing Theory & Practice, vol. 33, no. 1, 2025, p. 78, https://doi.org/10.1080/10696679.2023.2273560.