The use of offline and online paid media, earned social media, and organic search in explaining supermarket's performance: a cyclical Echoverse model.
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| Title: | The use of offline and online paid media, earned social media, and organic search in explaining supermarket's performance: a cyclical Echoverse model. |
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| Authors: | Vargas, Vinicius Castilho1 (AUTHOR), Vieira, Valter Afonso2 (AUTHOR) vavieira@uem.br, Moura, Luiz Rodrigo Cunha1 (AUTHOR), Filho, Cid Gonçalves1 (AUTHOR) |
| Source: | Journal of Marketing Theory & Practice. Winter2025, Vol. 33 Issue 1, p78-95. 18p. |
| Database: | Business Source Ultimate |
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| ISSN: | 10696679 |
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| DOI: | 10.1080/10696679.2023.2273560 |
