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The use of offline and online paid media, earned social media, and organic search in explaining supermarket's performance: a cyclical Echoverse model.

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Title: The use of offline and online paid media, earned social media, and organic search in explaining supermarket's performance: a cyclical Echoverse model.
Authors: Vargas, Vinicius Castilho1 (AUTHOR), Vieira, Valter Afonso2 (AUTHOR) vavieira@uem.br, Moura, Luiz Rodrigo Cunha1 (AUTHOR), Filho, Cid Gonçalves1 (AUTHOR)
Source: Journal of Marketing Theory & Practice. Winter2025, Vol. 33 Issue 1, p78-95. 18p.
Database: Business Source Ultimate
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  Data: The use of offline and online paid media, earned social media, and organic search in explaining supermarket's performance: a cyclical Echoverse model.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Theory+%26+Practice%22">Journal of Marketing Theory & Practice</searchLink>. Winter2025, Vol. 33 Issue 1, p78-95. 18p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=181730274
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        Value: 10.1080/10696679.2023.2273560
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        Text: English
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              Text: Winter2025
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