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When Should Incumbent Consumer Goods Producers Ally with Digital Platforms?

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Title: When Should Incumbent Consumer Goods Producers Ally with Digital Platforms?
Authors: Baden-Fuller, Charles1 (AUTHOR) C.Baden-fuller@city.ac.uk, Blair, John2 (AUTHOR) jblair@thinkbrg.com, Teece, David3 (AUTHOR) dteece@thinkbrg.com
Source: California Management Review. Feb2025, Vol. 67 Issue 2, p141-163. 23p.
Database: Business Source Ultimate
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  Data: When Should Incumbent Consumer Goods Producers Ally with Digital Platforms?
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        Value: 10.1177/00081256241296915
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        Text: English
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      – TitleFull: When Should Incumbent Consumer Goods Producers Ally with Digital Platforms?
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              Text: Feb2025
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