Old gods, new world: Theoretical advances in the marketization and the consumption of religion.
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| Title: | Old gods, new world: Theoretical advances in the marketization and the consumption of religion. |
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| Authors: | Rauf, Ateeq Abdul1 (AUTHOR) ateeqar@gmail.com, Appau, Samuelson2 (AUTHOR) s.appau@mbs.edu, Prasad, Ajnesh3 (AUTHOR) ajnesh_prasad@yahoo.ca |
| Source: | Marketing Theory. Mar2025, Vol. 25 Issue 1, p3-13. 11p. |
| Database: | Business Source Ultimate |
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