APA (7th ed.) Citation

Ermecke, K., Brüggemann, P., & Olbrich, R. (2023). Reduce the Gap! -- How the Attitude-Behavior Gap for Organic Products impacts sales in Offline versus Online Grocery Shopping. Society for Marketing Advances Proceedings, 164.

Chicago Style (17th ed.) Citation

Ermecke, Kevin, Philipp Brüggemann, and Rainer Olbrich. "Reduce the Gap! -- How the Attitude-Behavior Gap for Organic Products Impacts Sales in Offline Versus Online Grocery Shopping." Society for Marketing Advances Proceedings 2023: 164.

MLA (9th ed.) Citation

Ermecke, Kevin, et al. "Reduce the Gap! -- How the Attitude-Behavior Gap for Organic Products Impacts Sales in Offline Versus Online Grocery Shopping." Society for Marketing Advances Proceedings, 2023, p. 164.