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An Audience Heterogeneity View of Markets: Contributions, Tensions, and Agenda for Future Research.

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Title: An Audience Heterogeneity View of Markets: Contributions, Tensions, and Agenda for Future Research.
Authors: Isenring, Kata1 (AUTHOR) Kata.Isenring-Szabo@unisg.ch, Durand, Rodolphe2 (AUTHOR), Laamanen, Tomi1 (AUTHOR)
Source: Journal of Management. Jul2025, Vol. 51 Issue 6, p2488-2519. 32p.
Database: Business Source Ultimate
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ISSN:01492063
DOI:10.1177/01492063241312658