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An Audience Heterogeneity View of Markets: Contributions, Tensions, and Agenda for Future Research.

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Title: An Audience Heterogeneity View of Markets: Contributions, Tensions, and Agenda for Future Research.
Authors: Isenring, Kata1 (AUTHOR) Kata.Isenring-Szabo@unisg.ch, Durand, Rodolphe2 (AUTHOR), Laamanen, Tomi1 (AUTHOR)
Source: Journal of Management. Jul2025, Vol. 51 Issue 6, p2488-2519. 32p.
Database: Business Source Ultimate
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An: 185657914
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PubType: Academic Journal
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  Data: An Audience Heterogeneity View of Markets: Contributions, Tensions, and Agenda for Future Research.
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      – Type: doi
        Value: 10.1177/01492063241312658
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      – Code: eng
        Text: English
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        PageCount: 32
        StartPage: 2488
    Titles:
      – TitleFull: An Audience Heterogeneity View of Markets: Contributions, Tensions, and Agenda for Future Research.
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            NameFull: Isenring, Kata
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            NameFull: Durand, Rodolphe
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            – D: 01
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              Text: Jul2025
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              Y: 2025
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              Value: 51
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