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Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?

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Bibliographic Details
Title: Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
Authors: Wang, Jiaqian (AUTHOR), Wei, Chuang (AUTHOR) chuangwei@cufe.edu.cn
Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p582-600. 19p.
Database: Business Source Ultimate
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Description
ISSN:00222437
DOI:10.1177/00222437241309310