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Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?

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Title: Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
Authors: Wang, Jiaqian (AUTHOR), Wei, Chuang (AUTHOR) chuangwei@cufe.edu.cn
Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p582-600. 19p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="AR" term="%22Wang%2C+Jiaqian%22">Wang, Jiaqian</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Wei%2C+Chuang%22">Wei, Chuang</searchLink> (AUTHOR)<i> chuangwei@cufe.edu.cn</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Aug2025, Vol. 62 Issue 4, p582-600. 19p.
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        Value: 10.1177/00222437241309310
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        Text: English
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              Text: Aug2025
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              Y: 2025
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