Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
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| Title: | Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness? |
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| Authors: | Wang, Jiaqian (AUTHOR), Wei, Chuang (AUTHOR) chuangwei@cufe.edu.cn |
| Source: | Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p582-600. 19p. |
| Database: | Business Source Ultimate |
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