APA (7th ed.) Citation

Ammann, C., Giuffredi-Kähr, A., Nyffenegger, B., Krohmer, H., & Hoyer, W. D. (2025). Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders. Journal of Interactive Marketing, 60(3), 271. https://doi.org/10.1177/10949968251320615

Chicago Style (17th ed.) Citation

Ammann, Clemens, Andrea Giuffredi-Kähr, Bettina Nyffenegger, Harley Krohmer, and Wayne D. Hoyer. "Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders." Journal of Interactive Marketing 60, no. 3 (2025): 271. https://doi.org/10.1177/10949968251320615.

MLA (9th ed.) Citation

Ammann, Clemens, et al. "Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders." Journal of Interactive Marketing, vol. 60, no. 3, 2025, p. 271, https://doi.org/10.1177/10949968251320615.