Luffarelli, J., & Celhay, F. (2025). Research: Do You Know What Signals Your Logo's Colors Are Sending? Color symbolism guides are a helpful starting point, but there are many factors that go into how your logo is perceived. Harvard Business Review Digital Articles, 1.
Chicago Style (17th ed.) CitationLuffarelli, Jonathan, and Franck Celhay. "Research: Do You Know What Signals Your Logo's Colors Are Sending? Color Symbolism Guides Are a Helpful Starting Point, but There Are Many Factors That Go into How Your Logo Is Perceived." Harvard Business Review Digital Articles 2025: 1.
MLA (9th ed.) CitationLuffarelli, Jonathan, and Franck Celhay. "Research: Do You Know What Signals Your Logo's Colors Are Sending? Color Symbolism Guides Are a Helpful Starting Point, but There Are Many Factors That Go into How Your Logo Is Perceived." Harvard Business Review Digital Articles, 2025, p. 1.