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Research: Do You Know What Signals Your Logo's Colors Are Sending? Color symbolism guides are a helpful starting point, but there are many factors that go into how your logo is perceived.

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Title: Research: Do You Know What Signals Your Logo's Colors Are Sending? Color symbolism guides are a helpful starting point, but there are many factors that go into how your logo is perceived.
Authors: Luffarelli, Jonathan1, Celhay, Franck1
Source: Harvard Business Review Digital Articles. 6/16/2025, p1-12. 12p.
Database: Business Source Ultimate
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