APA (7th ed.) Citation

Duffek, B., Eisingerich, A. B., Merlo, O., & Lee, G. (2025). Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity? Journal of Marketing, 89(5), 21. https://doi.org/10.1177/00222429251319786

Chicago Style (17th ed.) Citation

Duffek, Barbara, Andreas B. Eisingerich, Omar Merlo, and Guan Lee. "Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?" Journal of Marketing 89, no. 5 (2025): 21. https://doi.org/10.1177/00222429251319786.

MLA (9th ed.) Citation

Duffek, Barbara, et al. "Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?" Journal of Marketing, vol. 89, no. 5, 2025, p. 21, https://doi.org/10.1177/00222429251319786.