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Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?

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Title: Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
Authors: Duffek, Barbara1 (AUTHOR) bduffek@gsu.edu, Eisingerich, Andreas B.2 (AUTHOR) a.eisingerich@imperial.ac.uk, Merlo, Omar3 (AUTHOR) o.merlo@imperial.ac.uk, Lee, Guan4 (AUTHOR) guan.lee@unilever.com
Source: Journal of Marketing. Sep2025, Vol. 89 Issue 5, p21-46. 26p.
Database: Business Source Ultimate
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Header DbId: bsu
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PubType: Academic Journal
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  Data: Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
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  Data: <searchLink fieldCode="AR" term="%22Duffek%2C+Barbara%22">Duffek, Barbara</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> bduffek@gsu.edu</i><br /><searchLink fieldCode="AR" term="%22Eisingerich%2C+Andreas+B%2E%22">Eisingerich, Andreas B.</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> a.eisingerich@imperial.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Merlo%2C+Omar%22">Merlo, Omar</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> o.merlo@imperial.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Lee%2C+Guan%22">Lee, Guan</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> guan.lee@unilever.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Sep2025, Vol. 89 Issue 5, p21-46. 26p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=186810831
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        Value: 10.1177/00222429251319786
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      – Code: eng
        Text: English
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        PageCount: 26
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      – TitleFull: Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
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              Text: Sep2025
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              Y: 2025
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