Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
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| Title: | Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity? |
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| Authors: | Duffek, Barbara1 (AUTHOR) bduffek@gsu.edu, Eisingerich, Andreas B.2 (AUTHOR) a.eisingerich@imperial.ac.uk, Merlo, Omar3 (AUTHOR) o.merlo@imperial.ac.uk, Lee, Guan4 (AUTHOR) guan.lee@unilever.com |
| Source: | Journal of Marketing. Sep2025, Vol. 89 Issue 5, p21-46. 26p. |
| Database: | Business Source Ultimate |
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