Similarity Challenge Appeals Motivate Consumers to Buy Virtuous Replacement Products.
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| Title: | Similarity Challenge Appeals Motivate Consumers to Buy Virtuous Replacement Products. |
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| Authors: | Landekhovskaya, Maria1 (AUTHOR) landekhovskaya.1@osu.edu, Donnelly, Grant E.2 (AUTHOR) donnelly.177@osu.edu, Reczek, Rebecca Walker3 (AUTHOR) reczek.3@osu.edu |
| Source: | Journal of Public Policy & Marketing. Oct2025, Vol. 44 Issue 4, p491-505. 15p. |
| Database: | Business Source Ultimate |
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| ISSN: | 07439156 |
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| DOI: | 10.1177/07439156251339479 |
