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Similarity Challenge Appeals Motivate Consumers to Buy Virtuous Replacement Products.

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Title: Similarity Challenge Appeals Motivate Consumers to Buy Virtuous Replacement Products.
Authors: Landekhovskaya, Maria1 (AUTHOR) landekhovskaya.1@osu.edu, Donnelly, Grant E.2 (AUTHOR) donnelly.177@osu.edu, Reczek, Rebecca Walker3 (AUTHOR) reczek.3@osu.edu
Source: Journal of Public Policy & Marketing. Oct2025, Vol. 44 Issue 4, p491-505. 15p.
Database: Business Source Ultimate
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  Data: Similarity Challenge Appeals Motivate Consumers to Buy Virtuous Replacement Products.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Public+Policy+%26+Marketing%22">Journal of Public Policy & Marketing</searchLink>. Oct2025, Vol. 44 Issue 4, p491-505. 15p.
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      – Type: doi
        Value: 10.1177/07439156251339479
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 15
        StartPage: 491
    Titles:
      – TitleFull: Similarity Challenge Appeals Motivate Consumers to Buy Virtuous Replacement Products.
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            NameFull: Landekhovskaya, Maria
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            NameFull: Donnelly, Grant E.
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            NameFull: Reczek, Rebecca Walker
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            – D: 01
              M: 10
              Text: Oct2025
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              Y: 2025
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              Value: 44
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            – TitleFull: Journal of Public Policy & Marketing
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