View in EDS HTML Full Text PDF Full Text

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.

Saved in:

Bibliographic Details
Title:	Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.
Authors:	Cheng, Mengjie¹ (AUTHOR) macheng@hbs.edu, Zhang, Shunyuan¹ (AUTHOR) szhang@hbs.edu
Source:	Management Science (INFORMS). Jul2025, Vol. 71 Issue 7, p5910-5932. 23p.
Database:	Business Source Ultimate
Full text is not displayed to guests. Login for full access.

Description
ISSN:	00251909
DOI:	10.1287/mnsc.2023.00193