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Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.

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Title: Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.
Authors: Cheng, Mengjie1 (AUTHOR) macheng@hbs.edu, Zhang, Shunyuan1 (AUTHOR) szhang@hbs.edu
Source: Management Science (INFORMS). Jul2025, Vol. 71 Issue 7, p5910-5932. 23p.
Database: Business Source Ultimate
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  Data: Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.
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  Data: <searchLink fieldCode="AR" term="%22Cheng%2C+Mengjie%22">Cheng, Mengjie</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> macheng@hbs.edu</i><br /><searchLink fieldCode="AR" term="%22Zhang%2C+Shunyuan%22">Zhang, Shunyuan</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> szhang@hbs.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Management+Science+%28INFORMS%29%22">Management Science (INFORMS)</searchLink>. Jul2025, Vol. 71 Issue 7, p5910-5932. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=187524665
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1287/mnsc.2023.00193
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 5910
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      – TitleFull: Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.
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            NameFull: Cheng, Mengjie
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            NameFull: Zhang, Shunyuan
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              M: 07
              Text: Jul2025
              Type: published
              Y: 2025
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