Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.
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| Title: | Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers. |
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| Authors: | Cheng, Mengjie1 (AUTHOR) macheng@hbs.edu, Zhang, Shunyuan1 (AUTHOR) szhang@hbs.edu |
| Source: | Management Science (INFORMS). Jul2025, Vol. 71 Issue 7, p5910-5932. 23p. |
| Database: | Business Source Ultimate |
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