APA (7th ed.) Citation

Li, N., Haviv, A., & Lovett, M. J. (2025). Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry. Marketing Science (INFORMS), 44(4), 894. https://doi.org/10.1287/mksc.2021.0242

Chicago Style (17th ed.) Citation

Li, Nan, Avery Haviv, and Mitchell J. Lovett. "Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry." Marketing Science (INFORMS) 44, no. 4 (2025): 894. https://doi.org/10.1287/mksc.2021.0242.

MLA (9th ed.) Citation

Li, Nan, et al. "Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry." Marketing Science (INFORMS), vol. 44, no. 4, 2025, p. 894, https://doi.org/10.1287/mksc.2021.0242.