Handwritten or Machine‐Written? The Interaction Between Green Advertising Appeals and Typefaces on Product Purchase Intentions.
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| Title: | Handwritten or Machine‐Written? The Interaction Between Green Advertising Appeals and Typefaces on Product Purchase Intentions. |
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| Authors: | Huang, Chaohua1 (AUTHOR), Yu, Fan1 (AUTHOR), Wang, Haijun1 (AUTHOR) 2023007@wtu.edu.cn, Xu, Jingya2 (AUTHOR) |
| Source: | Journal of Consumer Behaviour. Sep2025, Vol. 24 Issue 5, p2179-2199. 21p. |
| Database: | Business Source Ultimate |
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| ISSN: | 14720817 |
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| DOI: | 10.1002/cb.70001 |
