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A Graphical Point Process Framework for Understanding Removal Effects in Multi-Touch Attribution.

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Title: A Graphical Point Process Framework for Understanding Removal Effects in Multi-Touch Attribution.
Authors: Tao, Jun1 (AUTHOR) juntao@adobe.com, Chen, Qian2 (AUTHOR) quc20@psu.edu, Snyder Jr., James W.1 (AUTHOR) snyderjr@adobe.com, Kumar, Arava Sai1 (AUTHOR) arakumar@adobe.com, Meisami, Amirhossein1 (AUTHOR) meisami@adobe.com, Xue, Lingzhou3 (AUTHOR) lzxue@psu.edu
Source: Management Science (INFORMS). Sep2025, Vol. 71 Issue 9, p7312-7332. 21p.
Database: Business Source Ultimate
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        Value: 10.1287/mnsc.2023.00457
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        Text: English
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      – TitleFull: A Graphical Point Process Framework for Understanding Removal Effects in Multi-Touch Attribution.
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              Text: Sep2025
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              Y: 2025
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