A Graphical Point Process Framework for Understanding Removal Effects in Multi-Touch Attribution.
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| Title: | A Graphical Point Process Framework for Understanding Removal Effects in Multi-Touch Attribution. |
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| Authors: | Tao, Jun1 (AUTHOR) juntao@adobe.com, Chen, Qian2 (AUTHOR) quc20@psu.edu, Snyder Jr., James W.1 (AUTHOR) snyderjr@adobe.com, Kumar, Arava Sai1 (AUTHOR) arakumar@adobe.com, Meisami, Amirhossein1 (AUTHOR) meisami@adobe.com, Xue, Lingzhou3 (AUTHOR) lzxue@psu.edu |
| Source: | Management Science (INFORMS). Sep2025, Vol. 71 Issue 9, p7312-7332. 21p. |
| Database: | Business Source Ultimate |
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