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Accounting for Formative and Reflective Topics in Product Review Data for Better Consumer Insights.

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Bibliographic Details
Title: Accounting for Formative and Reflective Topics in Product Review Data for Better Consumer Insights.
Authors: Büschken, Joachim (AUTHOR) joachim.bueschken@ku.de, Otter, Thomas (AUTHOR), Allenby, Greg M. (AUTHOR)
Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1045-1062. 18p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251315745