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Accounting for Formative and Reflective Topics in Product Review Data for Better Consumer Insights.

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Title: Accounting for Formative and Reflective Topics in Product Review Data for Better Consumer Insights.
Authors: Büschken, Joachim (AUTHOR) joachim.bueschken@ku.de, Otter, Thomas (AUTHOR), Allenby, Greg M. (AUTHOR)
Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1045-1062. 18p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Accounting for Formative and Reflective Topics in Product Review Data for Better Consumer Insights.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Dec2025, Vol. 62 Issue 6, p1045-1062. 18p.
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        Value: 10.1177/00222437251315745
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 1045
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      – TitleFull: Accounting for Formative and Reflective Topics in Product Review Data for Better Consumer Insights.
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            NameFull: Büschken, Joachim
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            NameFull: Otter, Thomas
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              Text: Dec2025
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              Y: 2025
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