APA (7th ed.) Citation

Nagpal, G. K., & Mitra, A. (2025). Research: When Are Customers Willing to Try a New Technology? Marketers need to meet people during unexpected pockets of free time. Harvard Business Review Digital Articles, 1.

Chicago Style (17th ed.) Citation

Nagpal, Guneet Kaur, and Amrita Mitra. "Research: When Are Customers Willing to Try a New Technology? Marketers Need to Meet People During Unexpected Pockets of Free Time." Harvard Business Review Digital Articles 2025: 1.

MLA (9th ed.) Citation

Nagpal, Guneet Kaur, and Amrita Mitra. "Research: When Are Customers Willing to Try a New Technology? Marketers Need to Meet People During Unexpected Pockets of Free Time." Harvard Business Review Digital Articles, 2025, p. 1.