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Research: When Are Customers Willing to Try a New Technology? Marketers need to meet people during unexpected pockets of free time.

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Title: Research: When Are Customers Willing to Try a New Technology? Marketers need to meet people during unexpected pockets of free time.
Authors: Nagpal, Guneet Kaur1, Mitra, Amrita2
Source: Harvard Business Review Digital Articles. 11/5/2025, p1-5. 5p.
Database: Business Source Ultimate
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