Research: When Are Customers Willing to Try a New Technology? Marketers need to meet people during unexpected pockets of free time.
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| Title: | Research: When Are Customers Willing to Try a New Technology? Marketers need to meet people during unexpected pockets of free time. |
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| Authors: | Nagpal, Guneet Kaur1, Mitra, Amrita2 |
| Source: | Harvard Business Review Digital Articles. 11/5/2025, p1-5. 5p. |
| Database: | Business Source Ultimate |
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