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Theorization as a Prerequisite for Diffusion: How and Why Multimodal Expression Matters.

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Title: Theorization as a Prerequisite for Diffusion: How and Why Multimodal Expression Matters.
Authors: Kuric, Ines1 (AUTHOR), Höllerer, Markus A.2 (AUTHOR)
Source: Academy of Management Review. Nov2025, p1-22. 22p.
Database: Business Source Ultimate
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        Value: 10.5465/amr.2023.0193
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              Text: Nov2025
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