How to Tell a (News) Story? Quantifying the Impact of News Format and Storytelling on Engagement.
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| Title: | How to Tell a (News) Story? Quantifying the Impact of News Format and Storytelling on Engagement. |
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| Authors: | Ghose, Debashish1 (AUTHOR) d.ghose@northeastern.edu, Mudambi, Susan2 (AUTHOR) susan.mudambi@temple.edu, Kumar, Subodha3 (AUTHOR) subodha@temple.edu, Srivastava, Joydeep2 (AUTHOR) jsrivastava@temple.edu |
| Source: | Information Systems Research (INFORMS). Nov2025, p1. 27p. |
| Database: | Business Source Ultimate |
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