Sustainable Brand Storytelling: The Role of Ethical Consumerism in Purchase Intentions.

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Title: Sustainable Brand Storytelling: The Role of Ethical Consumerism in Purchase Intentions.
Authors: Jain, Neha1 nehaj787@gmail.com, Atwadkar, Sudhir2 sudhir.atwadkar@gmail.com, Yadav, Lowlesh Nandkishor3 lowlesh.yadav@gmail.com, Sathik, S. Jafar3,4 jafarsas@srmist.edu.in, Jain, Ratnesh Kumar5 namrata.law@tmu.ac.in, chander, T. Prem6 tudiprem@gmail.com
Source: Advances in Consumer Research. 2025, Vol. 2 Issue 4, p4337-4346. 10p.
Database: Business Source Ultimate
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An: 190294442
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  Data: Sustainable Brand Storytelling: The Role of Ethical Consumerism in Purchase Intentions.
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  Data: <searchLink fieldCode="AR" term="%22Jain%2C+Neha%22">Jain, Neha</searchLink><relatesTo>1</relatesTo><i> nehaj787@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Atwadkar%2C+Sudhir%22">Atwadkar, Sudhir</searchLink><relatesTo>2</relatesTo><i> sudhir.atwadkar@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Yadav%2C+Lowlesh+Nandkishor%22">Yadav, Lowlesh Nandkishor</searchLink><relatesTo>3</relatesTo><i> lowlesh.yadav@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Sathik%2C+S%2E+Jafar%22">Sathik, S. Jafar</searchLink><relatesTo>3,4</relatesTo><i> jafarsas@srmist.edu.in</i><br /><searchLink fieldCode="AR" term="%22Jain%2C+Ratnesh+Kumar%22">Jain, Ratnesh Kumar</searchLink><relatesTo>5</relatesTo><i> namrata.law@tmu.ac.in</i><br /><searchLink fieldCode="AR" term="%22chander%2C+T%2E+Prem%22">chander, T. Prem</searchLink><relatesTo>6</relatesTo><i> tudiprem@gmail.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. 2025, Vol. 2 Issue 4, p4337-4346. 10p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=190294442
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        Text: English
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              M: 07
              Text: 2025
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              Y: 2025
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