Sustainable Brand Storytelling: The Role of Ethical Consumerism in Purchase Intentions.
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| Title: | Sustainable Brand Storytelling: The Role of Ethical Consumerism in Purchase Intentions. |
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| Authors: | Jain, Neha1 nehaj787@gmail.com, Atwadkar, Sudhir2 sudhir.atwadkar@gmail.com, Yadav, Lowlesh Nandkishor3 lowlesh.yadav@gmail.com, Sathik, S. Jafar3,4 jafarsas@srmist.edu.in, Jain, Ratnesh Kumar5 namrata.law@tmu.ac.in, chander, T. Prem6 tudiprem@gmail.com |
| Source: | Advances in Consumer Research. 2025, Vol. 2 Issue 4, p4337-4346. 10p. |
| Database: | Business Source Ultimate |
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