How to Do Influencer Marketing That Customers Actually Trust.
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| Title: | How to Do Influencer Marketing That Customers Actually Trust. |
|---|---|
| Authors: | Duffek, Barbara1, Eisingerich, Andreas B.2 a.eisingerich@imperial.ac.uk, Merlo, Omar3 |
| Source: | Harvard Business Review Digital Articles. 12/8/2025, p1-8. 8p. |
| Database: | Business Source Ultimate |
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