APA (7th ed.) Citation

Chikweche, T., Lappeman, J., Mohhamed, H., Kirsnan, L., & Egan, P. (2026). A Cross-Country Investigation of the Impact of Heterogeneity on African Middle-Class Shopping Behaviour and Distribution Channel Selection. Journal of International Consumer Marketing, 38(1), 16. https://doi.org/10.1080/08961530.2025.2507656

Chicago Style (17th ed.) Citation

Chikweche, Tendai, James Lappeman, Hossain Mohhamed, Lalitha Kirsnan, and Paul Egan. "A Cross-Country Investigation of the Impact of Heterogeneity on African Middle-Class Shopping Behaviour and Distribution Channel Selection." Journal of International Consumer Marketing 38, no. 1 (2026): 16. https://doi.org/10.1080/08961530.2025.2507656.

MLA (9th ed.) Citation

Chikweche, Tendai, et al. "A Cross-Country Investigation of the Impact of Heterogeneity on African Middle-Class Shopping Behaviour and Distribution Channel Selection." Journal of International Consumer Marketing, vol. 38, no. 1, 2026, p. 16, https://doi.org/10.1080/08961530.2025.2507656.