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A Cross-Country Investigation of the Impact of Heterogeneity on African Middle-Class Shopping Behaviour and Distribution Channel Selection.

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Title: A Cross-Country Investigation of the Impact of Heterogeneity on African Middle-Class Shopping Behaviour and Distribution Channel Selection.
Authors: Chikweche, Tendai1 (AUTHOR) t.chikweche@westernsydney.edu.au, Lappeman, James2 (AUTHOR) james.lappeman@uct.edu.au, Mohhamed, Hossain1 (AUTHOR), Kirsnan, Lalitha1 (AUTHOR), Egan, Paul2 (AUTHOR)
Source: Journal of International Consumer Marketing. Jan/Feb2026, Vol. 38 Issue 1, p16-36. 21p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 190585618
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  Data: A Cross-Country Investigation of the Impact of Heterogeneity on African Middle-Class Shopping Behaviour and Distribution Channel Selection.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Consumer+Marketing%22">Journal of International Consumer Marketing</searchLink>. Jan/Feb2026, Vol. 38 Issue 1, p16-36. 21p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=190585618
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/08961530.2025.2507656
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 16
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      – TitleFull: A Cross-Country Investigation of the Impact of Heterogeneity on African Middle-Class Shopping Behaviour and Distribution Channel Selection.
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            NameFull: Chikweche, Tendai
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            NameFull: Lappeman, James
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            – D: 01
              M: 01
              Text: Jan/Feb2026
              Type: published
              Y: 2026
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              Value: 38
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