A Cross-Country Investigation of the Impact of Heterogeneity on African Middle-Class Shopping Behaviour and Distribution Channel Selection.
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| Title: | A Cross-Country Investigation of the Impact of Heterogeneity on African Middle-Class Shopping Behaviour and Distribution Channel Selection. |
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| Authors: | Chikweche, Tendai1 (AUTHOR) t.chikweche@westernsydney.edu.au, Lappeman, James2 (AUTHOR) james.lappeman@uct.edu.au, Mohhamed, Hossain1 (AUTHOR), Kirsnan, Lalitha1 (AUTHOR), Egan, Paul2 (AUTHOR) |
| Source: | Journal of International Consumer Marketing. Jan/Feb2026, Vol. 38 Issue 1, p16-36. 21p. |
| Database: | Business Source Ultimate |
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