View in EDS HTML Full Text PDF Full Text

The Power of Star Creators: Evidence from the Live Streaming Industry.

Saved in:
Bibliographic Details
Title: The Power of Star Creators: Evidence from the Live Streaming Industry.
Authors: Qian, Kun (AUTHOR) kunqian@isenberg.umass.edu, Xie, Ying (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p149-166. 18p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 190645415
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The Power of Star Creators: Evidence from the Live Streaming Industry.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Qian%2C+Kun%22">Qian, Kun</searchLink> (AUTHOR)<i> kunqian@isenberg.umass.edu</i><br /><searchLink fieldCode="AR" term="%22Xie%2C+Ying%22">Xie, Ying</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Feb2026, Vol. 63 Issue 1, p149-166. 18p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=190645415
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00222437251359163
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 18
        StartPage: 149
    Titles:
      – TitleFull: The Power of Star Creators: Evidence from the Live Streaming Industry.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Qian, Kun
      – PersonEntity:
          Name:
            NameFull: Xie, Ying
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 02
              Text: Feb2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 00222437
          Numbering:
            – Type: volume
              Value: 63
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Journal of Marketing Research (JMR)
              Type: main
ResultId 1