The Power of Star Creators: Evidence from the Live Streaming Industry.
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| Title: | The Power of Star Creators: Evidence from the Live Streaming Industry. |
|---|---|
| Authors: | Qian, Kun (AUTHOR) kunqian@isenberg.umass.edu, Xie, Ying (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p149-166. 18p. |
| Database: | Business Source Ultimate |
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