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The Risks of Prioritizing Short-Term Revenue Over Customer Fit.

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Title: The Risks of Prioritizing Short-Term Revenue Over Customer Fit.
Authors: Janssen, Eric1, Denenberg, Brian2, Shapiro, Benson P.3
Source: Harvard Business Review Digital Articles. 1/7/2026, p1-10. 10p.
Database: Business Source Ultimate
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              Text: 1/7/2026
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