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Label claims and category work: The appropriation of the "digital" label in the IT services industry.

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Title: Label claims and category work: The appropriation of the "digital" label in the IT services industry.
Authors: Kumar, Shailendra1 (AUTHOR) shailendra.kumar@iimb.ac.in, Pant, Anirvan2 (AUTHOR), Mishra, Deepti3 (AUTHOR)
Source: Strategic Management Journal (John Wiley & Sons, Inc.). Feb2026, Vol. 47 Issue 2, p428-462. 35p.
Database: Business Source Ultimate
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PubType: Academic Journal
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1002/smj.70022
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 35
        StartPage: 428
    Titles:
      – TitleFull: Label claims and category work: The appropriation of the "digital" label in the IT services industry.
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            NameFull: Kumar, Shailendra
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            NameFull: Pant, Anirvan
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            NameFull: Mishra, Deepti
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            – D: 01
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              Text: Feb2026
              Type: published
              Y: 2026
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              Value: 47
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            – TitleFull: Strategic Management Journal (John Wiley & Sons, Inc.)
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