Label claims and category work: The appropriation of the "digital" label in the IT services industry.
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| Title: | Label claims and category work: The appropriation of the "digital" label in the IT services industry. |
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| Authors: | Kumar, Shailendra1 (AUTHOR) shailendra.kumar@iimb.ac.in, Pant, Anirvan2 (AUTHOR), Mishra, Deepti3 (AUTHOR) |
| Source: | Strategic Management Journal (John Wiley & Sons, Inc.). Feb2026, Vol. 47 Issue 2, p428-462. 35p. |
| Database: | Business Source Ultimate |
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