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Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry.

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Bibliographic Details
Title: Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry.
Authors: Liu, Jia (AUTHOR) jialiu@ust.hk, Hill, Shawndra (AUTHOR), Rothschild, David (AUTHOR)
Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p73-95. 23p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429251343590