A Quantitative Study on the Influence of Pharmaceutical Marketing Strategies on Doctors' Prescribing Patterns.
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| Title: | A Quantitative Study on the Influence of Pharmaceutical Marketing Strategies on Doctors' Prescribing Patterns. |
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| Authors: | Kumar, Pawan1 16pawan17@gmail.com, Agrawal, Sarita2 Sarita.agrawal@vgu.ac.in |
| Source: | Advances in Consumer Research. Dec2025, Vol. 2 Issue 6, p2666-2673. 8p. |
| Database: | Business Source Ultimate |
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