View in EDS HTML Full Text PDF Full Text

AI-enhanced neuromarketing and social media communication: Evidence from PLS-SEM analysis in an academic context.

Saved in:
Bibliographic Details
Title: AI-enhanced neuromarketing and social media communication: Evidence from PLS-SEM analysis in an academic context.
Authors: Bucea-Manea-Țoniş, Rocsana1 (AUTHOR) rocsense39@yahoo.com, Martins, Oliva M. D.2 (AUTHOR), Orzan, Mihai Cristian3 (AUTHOR), Goldbach, Dumitru3 (AUTHOR), Popa, Mircea3 (AUTHOR)
Source: International Journal of Engineering Business Management. 2/14/2026, Vol. 18, p1-17. 17p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 191572610
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: AI-enhanced neuromarketing and social media communication: Evidence from PLS-SEM analysis in an academic context.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Bucea-Manea-Țoniş%2C+Rocsana%22">Bucea-Manea-Țoniş, Rocsana</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> rocsense39@yahoo.com</i><br /><searchLink fieldCode="AR" term="%22Martins%2C+Oliva+M%2E+D%2E%22">Martins, Oliva M. D.</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Orzan%2C+Mihai+Cristian%22">Orzan, Mihai Cristian</searchLink><relatesTo>3</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Goldbach%2C+Dumitru%22">Goldbach, Dumitru</searchLink><relatesTo>3</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Popa%2C+Mircea%22">Popa, Mircea</searchLink><relatesTo>3</relatesTo> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Engineering+Business+Management%22">International Journal of Engineering Business Management</searchLink>. 2/14/2026, Vol. 18, p1-17. 17p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191572610
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/18479790261420680
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 17
        StartPage: 1
    Titles:
      – TitleFull: AI-enhanced neuromarketing and social media communication: Evidence from PLS-SEM analysis in an academic context.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Bucea-Manea-Țoniş, Rocsana
      – PersonEntity:
          Name:
            NameFull: Martins, Oliva M. D.
      – PersonEntity:
          Name:
            NameFull: Orzan, Mihai Cristian
      – PersonEntity:
          Name:
            NameFull: Goldbach, Dumitru
      – PersonEntity:
          Name:
            NameFull: Popa, Mircea
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 14
              M: 02
              Text: 2/14/2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 18479790
          Numbering:
            – Type: volume
              Value: 18
          Titles:
            – TitleFull: International Journal of Engineering Business Management
              Type: main
ResultId 1