AI-enhanced neuromarketing and social media communication: Evidence from PLS-SEM analysis in an academic context.
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| Title: | AI-enhanced neuromarketing and social media communication: Evidence from PLS-SEM analysis in an academic context. |
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| Authors: | Bucea-Manea-Țoniş, Rocsana1 (AUTHOR) rocsense39@yahoo.com, Martins, Oliva M. D.2 (AUTHOR), Orzan, Mihai Cristian3 (AUTHOR), Goldbach, Dumitru3 (AUTHOR), Popa, Mircea3 (AUTHOR) |
| Source: | International Journal of Engineering Business Management. 2/14/2026, Vol. 18, p1-17. 17p. |
| Database: | Business Source Ultimate |
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