Ishida, C., Kaufman, P., Gibson, M., & Hunter, G. (2026). Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education. Journal of Marketing Education, 48(1), 110. https://doi.org/10.1177/02734753251318180
Chicago Style (17th ed.) CitationIshida, Chiharu, Peter Kaufman, Mark Gibson, and Gary Hunter. "Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education." Journal of Marketing Education 48, no. 1 (2026): 110. https://doi.org/10.1177/02734753251318180.
MLA (9th ed.) CitationIshida, Chiharu, et al. "Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education." Journal of Marketing Education, vol. 48, no. 1, 2026, p. 110, https://doi.org/10.1177/02734753251318180.